Dong Yuhui frequently finds himself amidst hot searches, emerging as a figure of public interest. Occasionally hailed as a “cultural communicator” and a “force breaking through the conventional bookstore model” due to his innovative approach to book sales, he also garners attention for his “modesty.” A notable instance that stirred viewer discontent during a live broadcast was his omission of a discussion on women’s apparel, an act which he later addressed by expressing his discomfort with being the subject of hot searches and announcing his intention to deactivate his Weibo account. On February 27, Dong Yuhui’s Weibo, verified under the name “Anchor with Hui, Senior Partner of Oriental Choice,” was found to have all its posts deleted.

Dong Yuhui being accused of being racist against women because refusal to sell women’s underwear.

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